Many companies in the business of providing citations and other types of online information systems are focusing on local citations and building customer relationships. By getting to know their clients, the sites build the basis for long term relationships that will benefit both parties. There is SEO SMB to building client relations and you can’t just throw up a website and expect results. However, by putting together a good website for your local SEO needs, you will be able to improve your local business and get a brighter future ahead for your company.
You want to build citations that your customers will find useful. If they find information about your business listed on several online citation sites, they are more likely to come back to your website. In SEO SMB , the fastest way to build citations is to create business listings on local online search engines and have them turn up in the search results. The only way you can get these results is to build citations for your company.
There are dozens of great free online directories, but most business owners choose to build their citations from those that charge a small fee. Yahoo Business and Yahoo Local are two of the best paid online business directory options available today. With YELP you pay a yearly fee to maintain your listing instead of paying an upfront fee. For this service, you have access to hundreds of individual business data sources, and you can even submit articles and press releases from your blog directly to Yahoo. SEO SMB will help with your search engine rankings and improve local visibility. You have to read the terms of service, so you might want to consult an experienced SEO services company before choosing the right service for your business.
You can also submit your listing to several national and international directories. Most of these local citations directories are free to use, although some do charge nominal fees. They usually provide rich information about the businesses in the local listings, and they also provide additional search engine optimization options. You have to pay a fee to publish your listing in these directories, but the benefits far outweigh the cost.
Your business’s official website is one of the best places to submit your listing to, because this website is included in all local citations directories. You can choose to list your company on your own website, in the footer of your website, or submit links to your site to local citation management websites. Your link to Yahoo Business will also count towards meeting Yahoo’s site standards for ranking. Many business owners are surprised to see just how much traffic their website receives when using local citation directories for SEO.
When you get started using local citation management services, you’ll need to decide what kind of directories you’re going to use. Some SEO services include only Yellow Pages listings in their SEO toolbars. In order to be included in these directories, you must have a valid PayPal account, which is managed by Yellow Pages Premium. The advantage of this service is that you’ll immediately see which websites are using your links, so you don’t have to spend time trying to identify them. Google Business Portal and Google Maps also offer similar services.
Another option is to submit your listing to Bright Local, which is a newer business listing directory. The SEO service Bright Local will not only show your listing in local citations directories, but it will also connect you with local merchants and buyers. This is accomplished through Bright Local’s referral system, which connects businesses with buyers and agents. A buyer refers a business to a buyer, who refers another business to the first agent, etc. The entire process involves connecting a business with someone interested in what they have to offer. If you have a strong business history and plenty of local references, you could benefit from this type of citation building service.
If you’re still unfamiliar with the workings of Yellow Pages Premium, you should know that it’s not simply a website that provides search results for local citations. If you use the Google Places platform, you can get access to more than just Google Maps. The company provides a popular tool, called YELP, which is used to find local businesses. In addition to YELP, they provide access to Yelp, the successful food review site that allows customers to rank local restaurants according to their experience. If you want to do even more, you can also work with Bright Local and Google Places to create an all-inclusive content strategy that makes your business easy to find and valuable to customers.